Marketing · 6 min read
Why does your hotel get so few direct bookings?
Few direct bookings? The 7 most common causes for independent hotels and how to fix them without slashing your rates. A practical guide.
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Clearer decisions. More bookings.
130 practical guides to improve your hotel, one decision at a time. Written for the people who welcome guests, manage rooms and make the numbers work.
130 guides
Marketing · 5 min read
Marketing a three-star hotel: where to start on a small budget
Running a three-star hotel with little marketing budget? Here are the right priorities, what to do for free and where to invest your first euros.
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Marketing · 5 min read
How to find where your hotel is losing online bookings
Visits, enquiries, abandonment: learn to read the guest journey and spot exactly where your hotel is losing online bookings. Includes a checklist.
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Marketing · 4 min read
Hotel marketing check-up: what to review before you invest
Before investing in ads or a new website, run a marketing check-up on your hotel. Here's a simple, practical 8-point checklist.
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Marketing · 4 min read
How to increase bookings at a small independent hotel
10 practical strategies to increase bookings at a small independent hotel: from your website to OTAs, from pricing to returning guests.
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Marketing · 4 min read
Does your hotel need more visibility or a website that sells better?
More visits or more conversions? Learn how to tell whether your hotel has a visibility problem or a website problem, which data to check and what to do.
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Marketing · 4 min read
How to tell a marketing problem from a pricing problem
Rooms aren't selling: is it your marketing or your price? Here are the signs that separate the two problems so you don't waste budget in the wrong direction.
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Marketing · 4 min read
How to promote a family-run hotel without competing only on discounts
How to promote a family-run hotel through hospitality, story and services rather than price. Practical ideas to attract the right guests.
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Marketing · 4 min read
How much should an independent hotel invest in marketing?
What marketing budget for an independent hotel? Benchmark percentages, how to calculate it from your OTA commissions and how to split it across activities.
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Marketing · 4 min read
How to tell which marketing activities actually bring guests to your hotel
How to find out which marketing activities actually bring bookings to your hotel: tracking, UTMs, asking guests and a simple monthly report.
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Direct bookings & OTAs · 4 min read
How to reduce your dependency on Booking.com without giving up bookings
How to reduce your hotel's dependency on Booking.com step by step without losing occupancy: strategy, pricing, direct channel and returning guests.
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Direct bookings & OTAs · 4 min read
How much does an OTA booking really cost you?
Commission, Genius discounts, programmes, VAT and hidden costs: work out how much a Booking.com or Expedia reservation really costs you. Worked example.
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Direct bookings & OTAs · 4 min read
Why do guests find your hotel on Google and then book on Booking.com?
Guests search your hotel on Google and then book on Booking.com? Here are the 6 most common reasons and how to bring those bookings back to your website.
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Direct bookings & OTAs · 4 min read
How to make booking direct worthwhile without always lowering the price
How to make booking on your hotel website worthwhile without always lowering the price: 15 direct-booking perks and how to communicate them.
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Direct bookings & OTAs · 4 min read
Genius discounts and Booking.com promotions: how much does the hotel keep?
Genius, Early Booker deals, mobile rates, last minute: how they stack with commission and programmes and how much your hotel really keeps. With examples.
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Direct bookings & OTAs · 4 min read
Why is your hotel sold online for less than on your official website?
Is your hotel showing up online cheaper than on your official website? Here are the causes (discounts, wholesalers, mapping errors) and how to fix them.
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Direct bookings & OTAs · 4 min read
How to choose the right booking portals for a small hotel
Booking.com, Expedia, Airbnb, niche portals: how to choose the right booking portals for your small hotel based on guests, costs and workload.
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Direct bookings & OTAs · 4 min read
Booking engine and channel manager: what does an independent hotel really need?
Booking engine, channel manager, PMS: what they do, which ones an independent hotel really needs and how to choose them without paying for useless features.
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Direct bookings & OTAs · 4 min read
How to turn an OTA guest into a loyal customer
How to turn a guest who came via Booking.com or Expedia into a loyal customer who books direct: consent, welcome, follow-up and newsletter.
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Direct bookings & OTAs · 4 min read
Direct bookings vs OTAs: how to compare net revenue
Direct or OTA, which channel earns more? How to calculate net revenue per booking including every cost, with a practical example you can copy.
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Websites · 4 min read
Your hotel website gets visits but no bookings: what to check
Plenty of visits but few bookings on your hotel website? Here are 10 checks, from speed to pricing, to find out what's blocking conversions.
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Websites · 4 min read
How much does a website for a three-star hotel cost?
How much does a website for a three-star hotel cost? Indicative price ranges, annual costs, what it must include and how to compare quotes without surprises.
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Websites · 4 min read
Rebuild your hotel website or improve the one you have: how to decide
New website or redesign? How to decide whether to rebuild your hotel website or improve the current one, with practical criteria, risks and costs.
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Websites · 4 min read
Hotel website on mobile: the obstacles that cost you bookings
Is your website losing bookings on mobile? Here are 12 typical hotel website obstacles on smartphones and how to remove them. A practical checklist.
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Websites · 4 min read
Booking engines for small hotels: how to choose the right one
How to choose a booking engine for a small hotel: must-have features, costs, Google integration and the questions to ask the supplier before signing.
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Websites · 4 min read
Why do users abandon bookings on your hotel website?
Why do guests start booking on your hotel website and then abandon? The most common causes and the fixes to recover lost bookings.
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Websites · 4 min read
What to write on a hotel homepage to convince people to book
What to write on your hotel homepage to get bookings: structure, headline, perks, social proof and ready-to-adapt copy examples for your hotel.
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Websites · 4 min read
How to describe hotel rooms without the usual clichés
Enough with "comfortable, welcoming rooms": how to write hotel room descriptions that are concrete and persuasive. Template and before/after examples.
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Websites · 4 min read
Which photos does a three-star hotel website need?
Which photos does a three-star hotel website need? The full shot list, how to prepare, mistakes to avoid and how much to invest in a photographer.
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Websites · 4 min read
Multilingual hotel websites: which languages to choose and which pages to translate
Which languages should your hotel website use and which pages should you translate? How to choose from data, avoid poor machine translation and handle SEO.
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Websites · 4 min read
Unclear prices, extras and conditions: how many enquiries are you losing?
Hidden extras, city tax, confusing terms: how lack of clarity costs your hotel enquiries and bookings, and how to fix it.
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Websites · 4 min read
How to present a hotel with dated rooms without creating false expectations
Rooms due for renovation and a tight budget? How to present a hotel with dated rooms honestly and effectively, focusing on what works and fair pricing.
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Websites · 4 min read
Hotel offers page: how to make it useful for people who want to book
How to build a hotel offers page that brings bookings: structure, what to write, how to present conditions and the most common mistakes to avoid.
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Websites · 3 min read
WhatsApp or booking engine: which path should your hotel website offer?
Booking engine or WhatsApp? Pros and cons of both paths and how to combine them on your hotel website without losing bookings.
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Websites · 4 min read
How to tell if your hotel website builds trust
How to tell whether your hotel website builds trust with guests: 12 signals to check, from reviews to legal details, to increase direct bookings.
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SEO & Google · 4 min read
Why doesn't my hotel show up on Google?
Your hotel isn't showing up on Google? The most common causes, from indexing to your Business Profile, and concrete steps to become visible again.
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SEO & Google · 4 min read
SEO for independent hotels: which searches can bring bookings
Which Google searches actually bring bookings to an independent hotel? Types of keywords, examples and how to build pages that capture them.
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SEO & Google · 4 min read
How to get found on Google by people looking for a hotel in your area
Local SEO for hotels: how to appear on Google and Maps when someone searches for a hotel in your area. Profile, reviews, website and consistent information.
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SEO & Google · 4 min read
Your hotel only appears when people search its name: how to broaden your visibility
Your hotel website only appears on Google for brand searches? Why it happens and how to broaden visibility with pages, content and local SEO.
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SEO & Google · 4 min read
How long does SEO take to deliver results for a hotel?
How long does it take for SEO to bring visits and bookings to your hotel? Realistic timelines for each type of work and what to measure in the first months.
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SEO & Google · 4 min read
Hotel blog: which articles actually help sell rooms?
Does your hotel blog bring bookings or just useless visits? The types of articles that sell rooms, how to link them to booking and how many to write.
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SEO & Google · 4 min read
How to create pages for trade fairs, events and attractions near your hotel
How to create pages for trade fairs, concerts, events and attractions near your hotel that rank on Google and bring bookings. Structure and examples.
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SEO & Google · 3 min read
Multilingual SEO for hotels: how to get found by international guests
How to get your hotel found on Google by international guests: site structure, hreflang, keywords by country, Google profile and localised content.
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SEO & Google · 4 min read
How to find out which words people search before visiting your hotel website
How to find out which words guests search on Google before visiting your hotel website: Search Console, Google suggestions, guest questions and tools.
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SEO & Google · 4 min read
Your hotel website lost visibility after a redesign: what to check
Google visits crashed after your new website? The checks to make right away: redirects, noindex, content, tracking. And how to recover.
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SEO & Google · 4 min read
Your hotel's Google profile: what to complete and keep updated
A guide to Google Business Profile for hotels: what to complete, attributes, photos, links, reviews and what's different from other businesses.
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SEO & Google · 4 min read
Why doesn't my hotel show up on Google Maps?
Your hotel isn't visible on Google Maps? Unverified profile, wrong category, duplicates, suspensions: the most common causes and how to fix them.
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SEO & Google · 4 min read
Wrong photos, amenities and location on Google: how to fix your hotel's presence
Is Google showing old photos, wrong amenities or the wrong location for your hotel? How to correct the information and stop the problem recurring.
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SEO & Google · 4 min read
Free booking links on Google: how they work for hotels
What Google's free booking links are for hotels, how to activate them through your booking engine, what affects ranking and why you shouldn't miss them.
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SEO & Google · 4 min read
Why does Google show OTA rates but not my hotel's?
Your hotel's Google panel only lists Booking.com and Expedia? Why your rates are missing and how to get them showing, for free or with Hotel Ads.
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SEO & Google · 4 min read
Google shows wrong prices or availability for your hotel: what to check
Is your hotel showing wrong prices or "unavailable" on Google? The most common causes (taxes, mapping, rates, caching) and the checks to make.
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SEO & Google · 4 min read
How to measure enquiries coming from your hotel's Google profile
How many bookings does your hotel's Google profile bring? How to read the stats, use UTMs and track calls and bookings in Analytics.
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GEO & AI search · 4 min read
GEO for hotels: what it means to be found in AI answers
What GEO (Generative Engine Optimization) means for hotels, how ChatGPT, Gemini and AI Overviews choose which hotels to mention, and what you can do now.
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GEO & AI search · 4 min read
How to check whether ChatGPT and other AI assistants know your hotel
How to check whether ChatGPT, Gemini and other AI assistants know your hotel and describe it correctly. Test prompts and what to do next.
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GEO & AI search · 4 min read
SEO and Google's AI answers: what changes for a hotel website
Google AI Overviews and AI Mode: what they mean for a hotel website, what Google tells site owners and how to adapt content and measurement.
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GEO & AI search · 4 min read
What information to publish to help AI assistants understand your hotel
What information to publish on your website and profiles to help ChatGPT, Gemini and other AI assistants understand and recommend your hotel. Full checklist.
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GEO & AI search · 4 min read
AI describes your hotel incorrectly: what can you do?
ChatGPT or Gemini saying wrong things about your hotel? Why it happens, how to find the source of the error and how to correct what AI repeats.
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GEO & AI search · 4 min read
FAQs on your hotel website: which guest questions deserve an answer
Which FAQs to add to your hotel website to cut emails and doubts, increase bookings and help Google and AI. Question list, structure and examples.
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GEO & AI search · 4 min read
How to keep hotel information consistent across website, OTAs and maps
Different names, addresses and amenities across your website, Booking.com and Google confuse guests, search engines and AI. How to fix it.
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GEO & AI search · 4 min read
Your hotel's visibility in AI answers: what you can and can't measure
Can you measure how often your hotel appears in ChatGPT, Gemini and AI Overviews? What's measurable today, what isn't and what to track.
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Google & Meta Ads · 4 min read
Google Ads for small hotels: when is it worth starting?
When does it make sense for a small hotel to start Google Ads? The prerequisites, the campaigns to start with and the signs it's still too early.
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Google & Meta Ads · 4 min read
How much should an independent hotel spend on Google Ads?
How to set a Google Ads budget for an independent hotel based on goals, cost per booking and OTA commissions. Examples and practical rules.
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Google & Meta Ads · 4 min read
Google Ads brings clicks but no bookings: where to look for the problem
Your hotel's Google Ads campaign gets clicks but no bookings? The most common causes, from tracking to wrong searches, and how to find them step by step.
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Google & Meta Ads · 4 min read
Should you advertise on your own hotel name?
Google Ads brand campaigns for hotels: when they're worth it, what they cost, how to protect yourself from OTAs buying your name and how to measure results.
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Google & Meta Ads · 4 min read
Google Hotel Ads vs search ads: what's the difference for a hotelier?
Google Hotel Ads or search ads? How they work, where they appear, what they cost and which to choose for your independent hotel.
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Google & Meta Ads · 4 min read
How to avoid paying for clicks from people who won't book your hotel
Negative keywords, locations, schedules, devices and clear ads: how to avoid paying for clicks from people who will never book your hotel.
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Google & Meta Ads · 3 min read
Which page to use for a hotel advertising campaign
Homepage, rooms page, dedicated landing page or booking engine? How to choose the right landing page for each hotel campaign and what it must include.
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Google & Meta Ads · 4 min read
How to measure bookings generated by Google Ads
How to track bookings and revenue from Google Ads at your hotel: GA4, booking engine, conversions, cookie consent and practical checks.
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Google & Meta Ads · 4 min read
Meta Ads for hotels: when Facebook and Instagram can bring enquiries
Facebook and Instagram ads for hotels: when they bring bookings and enquiries, which campaigns to run, who to target and how to measure them realistically.
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Google & Meta Ads · 3 min read
Why boosting hotel posts isn't enough to sell rooms
The "Boost post" button brings likes but not bookings? Why boosted hotel posts don't sell and what to do instead, step by step.
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Google & Meta Ads · 4 min read
Google Ads or Meta Ads: where to invest on a small budget?
With a small hotel ad budget, is Google Ads or Meta Ads better? The differences, when to choose each and how to split your budget.
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Google & Meta Ads · 3 min read
Campaigns for seasonal hotels: when to start and when to cut spend
Seasonal beach or mountain hotel? When to start ad campaigns, when to increase spend and when to reduce it, with a practical calendar.
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Google & Meta Ads · 4 min read
How to promote a hotel offer without attracting only bargain hunters
How to create and promote hotel offers that attract quality guests, not just people chasing the lowest price. Offer and message examples.
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Google & Meta Ads · 3 min read
How to tell if your hotel ads cost more than OTA commissions
How to compare advertising costs (Google, Meta) with OTA commissions, calculate cost per booking and decide where to invest. With a worked example.
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Seasonality & guests · 3 min read
How to fill a hotel in low season without selling rooms short
Practical strategies to fill your hotel in low season without cutting prices too far: new audiences, events, packages, companies, past guests and restrictions.
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Seasonality & guests · 3 min read
Full at weekends, empty midweek: which guests to look for
Is your hotel only full at weekends? Which guests to target for weekday nights and how to reach them: business travellers, groups, seniors, remote workers.
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Seasonality & guests · 4 min read
Bookings down on last year: which data to compare
Are your hotel's bookings down? How to compare data correctly with last year (on the books, pickup, channels, prices) and find the real cause.
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Seasonality & guests · 4 min read
How to use advance bookings to plan your hotel's marketing
How to use booking lead time data to decide when to promote your hotel, which offers to launch and when to raise or lower prices.
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Seasonality & guests · 3 min read
How to sell rooms still available at the last minute
Rooms still free a few days before arrival? Last-minute strategies for hotels: pricing, channels, past guests and targeted ads.
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Seasonality & guests · 3 min read
How to promote a hotel for Easter and spring long weekends
Easter and spring bank holidays: how to prepare offers, pricing and promotion for your hotel, with a practical calendar.
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Seasonality & guests · 3 min read
How to increase June and September bookings at a beach hotel
How to extend the season of a beach hotel and fill June and September: the right audiences, offers, events, pricing and targeted communication.
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Seasonality & guests · 3 min read
How to attract guests to the mountains outside the ski season
How to fill a mountain hotel in spring, summer and autumn: audiences, experiences, packages, events and communication beyond the ski season.
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Seasonality & guests · 3 min read
How to get bookings during trade fairs, concerts and sports events
How to capture bookings from people coming for trade fairs, concerts and sports events: calendar, pricing, dedicated pages, direct contacts and campaigns.
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Seasonality & guests · 3 min read
Corporate agreements for small hotels: how to find guests for weekdays
How to find companies and business guests to fill midweek nights: who to contact, what to offer and how to build a corporate agreement that works.
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Seasonality & guests · 3 min read
How to attract international guests to a family-run hotel
How to bring international guests to a family-run hotel: choosing markets, adapting website and services, using OTAs and Google, speaking the right languages.
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Seasonality & guests · 3 min read
Families, couples or business travellers: who should your hotel marketing target?
How to choose your hotel's main target among families, couples and business travellers: data to check, pros and cons and how to adapt.
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Seasonality & guests · 3 min read
How to compete with B&Bs and holiday apartments by showcasing your hotel's services
How to compete with B&Bs and holiday apartments without cutting prices: the concrete advantages of a hotel and how to communicate them to the right guests.
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Seasonality & guests · 3 min read
Short stays and lots of room turnovers: how to promote longer stays
Too many one-night stays and sky-high cleaning costs? How to promote longer hotel stays with pricing, packages, rules and communication.
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Pricing & revenue · 3 min read
How to set room prices at a three-star hotel
How to set room prices at a three-star hotel: costs, demand, competitors, perceived value and seasonality. A practical step-by-step method.
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Pricing & revenue · 4 min read
Full hotel but low profits: which numbers to check
Always full but little left at year end? The numbers to check: ADR, RevPAR, cost per room, commissions, GOPPAR and channel mix.
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Pricing & revenue · 3 min read
When to raise room rates and when to wait
How to know when to raise your hotel prices and when to hold them: demand signals, pickup, competitors, events and practical rules to get it right.
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Pricing & revenue · 3 min read
Does lowering prices really increase bookings?
Does cutting room rates bring more bookings? When it works, when it doesn't, how many extra rooms you must sell to break even and what to do instead.
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Pricing & revenue · 4 min read
How to calculate the cost of a room and assess a rate
How to calculate the variable and full cost of a hotel room, find your break-even point and tell whether a rate pays off. With a worked example.
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Pricing & revenue · 3 min read
Competitor prices: which hotels should you really compare?
How to choose your hotel's comp set — the right competitors to monitor — and how to use their prices without copying them. Criteria, tools and mistakes.
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Pricing & revenue · 3 min read
Fixed rate sheet or dynamic pricing: what's best for a small hotel?
Seasonal rate sheet or prices that change with demand? Pros and cons for a small hotel, and how to move to dynamic pricing gradually without costly software.
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Pricing & revenue · 3 min read
How to manage rates during long weekends, holidays and events
Prices, minimum stays, cancellation and channels during holidays and events: practical rules to maximise your hotel's revenue on peak days.
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Pricing & revenue · 3 min read
Minimum stay: when it helps sell and when it blocks bookings
Minimum stay at a hotel: when to use it, how long, how to avoid calendar gaps and when to remove it so you don't lose bookings.
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Pricing & revenue · 3 min read
Refundable or non-refundable rates: how to build a balanced offer
How to build refundable and non-refundable rates for your hotel: price difference, conditions, risks and how to present them to sell more.
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Pricing & revenue · 3 min read
Cancellations and no-shows: how to reduce their impact on revenue
How to reduce the impact of cancellations and no-shows on hotel revenue: conditions, guarantees, pre-arrival communication, controlled overbooking and channels.
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Pricing & revenue · 4 min read
Child discounts, third beds and single rooms: how to avoid unprofitable rates
Child reductions, extra beds and single occupancy: how to set them without losing margin, with practical examples and clear rules to communicate to guests.
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Pricing & revenue · 3 min read
Half board or bed and breakfast: how to tell which earns more
Half board, full board or bed and breakfast? How to calculate which meal plan earns your hotel more and what guests prefer today.
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Pricing & revenue · 3 min read
How to sell parking, upgrades and extras without being pushy
Hotel upselling and cross-selling done well: which extras to offer, when, in what words and with which tools, without annoying guests.
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Guests & reputation · 3 min read
Lots of quote requests, few confirmations: what's going wrong?
Your hotel gets plenty of quote requests but few turn into bookings? The most common causes and how to increase your confirmation rate.
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Guests & reputation · 4 min read
How to write a hotel quote that helps guests choose
Structure, tone, prices and call to action: how to write a clear, persuasive hotel quote, with a ready-to-adapt template.
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Guests & reputation · 4 min read
The guest hasn't replied to your quote: when and how to follow up
You sent a quote and the guest hasn't replied? When to follow up, which channel to use and what to write, with example follow-up messages for hotels.
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Guests & reputation · 3 min read
How to reply when guests say "It's cheaper on Booking.com"
A guest says your hotel is cheaper on Booking.com? How to check, what to reply and how to turn the objection into a direct booking.
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Guests & reputation · 3 min read
WhatsApp Business for hotels: how to organise enquiries and quotes
How to use WhatsApp Business at your hotel to handle enquiries and quotes: profile, quick replies, labels, catalogue, hours, privacy and teamwork.
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Guests & reputation · 3 min read
How to bring guests back without always sending a discount
How to increase returning guests without always sending discount codes: personal touches, reserved perks, well-timed communication and small gestures.
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Guests & reputation · 4 min read
Hotel newsletters: what to write and when to send them
How to run a hotel newsletter that brings direct bookings: consented contact list, annual calendar, content ideas, subject lines and metrics to track.
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Guests & reputation · 3 min read
Negative hotel reviews: how to reply without making things worse
How to reply to a negative hotel review professionally: structure, tone, mistakes to avoid and ready-to-adapt reply examples.
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Guests & reputation · 3 min read
How to ask guests for reviews naturally
How to ask guests for reviews without being pushy: when to ask, what to say, which platforms to use and what not to do to stay within the rules.
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Guests & reputation · 3 min read
How to use reviews to understand why guests choose your hotel
How to read your hotel reviews to discover your real strengths and guests' own language, and use them on your website, OTAs and ads.
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AI & automation · 3 min read
Few staff and too many requests: what can a small hotel automate?
What a small hotel can automate to free up reception time: messages, check-in, payments, housekeeping, reports. What's worth it and what to leave to people.
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AI & automation · 3 min read
AI for three-star hotels: which tasks to start with
How to use AI at a three-star hotel: the tasks to start with, the tools, the risks to avoid and how to measure results.
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AI & automation · 3 min read
How to use AI to prepare quotes you check before sending
How to use AI to prepare hotel quotes faster: instructions, data to provide, templates, checks and risks to avoid.
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AI & automation · 4 min read
An AI assistant on your hotel website: when it helps and when it risks confusing
Chatbots and AI assistants on hotel websites: when they really help bookings, when they confuse and how to design them well. Pros, cons and checklist.
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AI & automation · 4 min read
How to automate FAQ replies without losing the personal touch
How to automate replies to frequent guest questions (email, WhatsApp, chat) while keeping a human, personal tone. Tools, rules and examples.
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AI & automation · 3 min read
How to use AI to analyse reviews and spot recurring problems
How to use AI to analyse hundreds of hotel reviews in several languages, find recurring problems and strengths. Method and prompts.
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AI & automation · 3 min read
How to prepare multilingual guest replies with the help of AI
How to use AI to reply to international guests in German, English, French and other languages: method, checks, tone and limits.
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AI & automation · 4 min read
Custom AI solutions for hotels: when they beat off-the-shelf software
When a custom AI-powered tool makes sense for your hotel and when standard software is enough. Selection criteria, costs, risks and real examples.
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AI & automation · 4 min read
How to stop an AI assistant inventing hotel prices, services or conditions
How to stop hotel chatbots and AI assistants inventing prices, services or conditions: knowledge base, limits, connected data, testing and human checks.
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AI & automation · 3 min read
How to tell whether automation really saves reception time
How to measure whether an automation or AI tool really saves your hotel reception time: before/after method, indicators and return calculation.
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Strategy & consulting · 3 min read
Hotel marketing consultancy: when you need it and what it should cover
When a marketing consultancy makes sense for your hotel, what it should cover, how to assess it and the signs you're in the right hands.
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Strategy & consulting · 4 min read
How to choose a marketing agency for a small hotel
How to choose the right marketing agency for your hotel: questions to ask, warning signs, contract, logins and how to judge results.
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Strategy & consulting · 4 min read
Your agency report shows clicks and impressions: where are the bookings?
Your agency's monthly report is full of clicks, impressions and likes but says nothing about bookings? What to ask for and how to read the right numbers.
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Strategy & consulting · 3 min read
Website, SEO or advertising: which investment comes first for your hotel?
Budget for only one thing: new website, SEO or advertising? How to decide the order of your hotel's marketing investments based on your situation.
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Strategy & consulting · 4 min read
How to organise hotel marketing when the owner does everything
You're the owner and do everything, marketing included? How to organise your hotel's marketing in a few hours a week, with priorities and routines.
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Strategy & consulting · 4 min read
Which logins and data a hotelier needs to control their own marketing
Domain, website, Google, Analytics, campaigns, social, OTAs: the checklist of logins and data every hotelier should own so they depend on nobody.
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Strategy & consulting · 4 min read
How to prepare your hotel's marketing plan before the new season
How to build your hotel's marketing plan for the new season: data analysis, goals, budget, calendar, channels and indicators. With a practical template.
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Strategy & consulting · 4 min read
Free hotel marketing audit: which problems it can help you uncover
What a free hotel marketing audit analyses, which problems it can uncover, what you receive at the end and how to prepare to get the most from it.
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