On many hotel websites, the "Offers" page is a grid of boxes with titles like "Spring Special", "Last minute", "Family deal". You click and… vague text, no price, no dates, a "Request information" button. Result: guests have to write to find out, and often don't.
A well-built hotel offers page is a powerful sales tool: it captures bargain-seekers, gives people a reason to book now and works brilliantly as a destination for newsletters, social posts and ads. Here's how to build it.
Every offer must answer 6 questions
- What's included? (nights, meals, services, experiences)
- Who is it for? (couples, families, sports lovers, business travellers)
- When is it valid? (validity dates, days of the week)
- How much does it cost? (total or per person, clearly shown)
- What are the conditions? (minimum stay, cancellation, payment)
- How do I book? (a button that goes straight to the offer in the booking engine)
If even one answer is missing, guests have to ask. And every extra question is a chance to lose them.
Page structure
The list page
- A clear title: "Offers and packages in [town]".
- Simple filters if you have many offers: by period or guest type.
- For each offer: photo, descriptive title, 2–3 lines, "from" price, dates, button.
- Expired offers removed (no "Easter 2023" still online).
The single offer page
Every important offer deserves its own page — useful for Google and ad campaigns too:
- a title explaining the content: "Romantic weekend in Rimini: 2 nights with dinner and late check-out";
- a list of what's included;
- the price and how it's calculated;
- a calendar or validity dates;
- conditions written simply;
- a button opening the booking engine with the offer already selected.
Titles: describe, don't decorate
- ❌ "Spring Special"
- ✅ "Spring by the sea: 3 nights for the price of 2, breakfast included (March–May)"
- ❌ "Relax Offer"
- ✅ "2 nights + spa access and couples' massage, from €189 per person"
Offers, not just discounts
The best offers aren't always those with the biggest discount. Packages with clear, hard-to-compare value often work better:
- night + experience (winery, cooking class, excursion);
- long stays with a progressive perk;
- event packages (trade fairs, concerts, races);
- book early with special conditions.
Deep dive: how to promote a hotel offer without attracting only bargain hunters.
Connect it to the rest of your marketing
The offers page works best at the centre of a system:
- linked from the homepage when there's a strong offer;
- used as the destination for newsletters and social posts (with UTMs to measure);
- the landing page for Google and Meta campaigns. See which page to use for a hotel ad campaign;
- consistent with OTA promotions (but with an extra perk for direct).
The most common mistakes
- offers with no price or "on request";
- expired offers still online;
- a button leading to the booking engine homepage, forcing guests to search all over again;
- conditions hidden in a PDF;
- too many similar offers that confuse people.
Frequently asked questions
How many offers should I have on my website?
Few and clear: 3–6 active at any time is a good number for a small hotel. A few strong offers beat twenty variants that are hard to tell apart.
Should I put the same offers on Booking.com?
You can run promotions on the portals too, but keep an exclusive perk on your website for direct bookers.
How often should I update the offers page?
Every time the season changes and whenever an offer expires. Plan offers ahead, based on when your guests book.
Want an offers page that sells?
With our free marketing audit we analyse your hotel's offers, how they're presented and how they connect to your booking engine and campaigns, and suggest how to make them more effective.
