Website
Fast, beautiful and built to convert: more direct bookings, fewer OTA commissions. Multilingual, mobile-first, ready for Google and for AI.
- Multilingual
- Mobile-first
- SEO included
- Booking engine
Marketing, revenue & AI for independent hotels
Fill your hotel. Raise your rates.
Websites, branding, SEO, GEO, ads and custom AI software. Built by people who actually run hotels, not people who've read about them.
FreeNo commitmentPrioritised report
~2x
Hotel Aldebaran, Rimini — revenue almost doubled in 2 years
+150%
Hotel Dolce Vita, Rimini — Booking.com results vs. competitors
Day 2
Sold out from day 2 after reopening, all season long
Services
Everything you need to sell more. One team.
Marketing, finance and AI built for hotels only. Pick one service or let's build the full plan together.
Branding
Logo, visual identity, tone of voice. A brand people remember, and one that justifies a higher rate.
- Visual identity
- Tone of voice
- Social kit
SEO
Rank first on Google when people search "hotel in [your city]". Technical SEO, content and Google Business Profile.
- Local SEO
- Content
- Google Business
GEO
Generative Engine Optimization: get recommended by ChatGPT, Gemini and Perplexity when a traveller asks where to stay.
- ChatGPT
- Gemini
- AI Overviews
Google & Meta Ads
Campaigns that drive measurable direct bookings, not just likes.
- Google Ads
- Meta Ads
- Retargeting
Pricing & revenue
Pricing strategy, OTA optimisation (Booking.com first), cost and margin analysis. Consulting from hoteliers.
- Pricing
- OTA
- Cost analysis
Custom AI solutions
Software built around your hotel: operations, parking, concierge, privacy, reporting. Consulting + development.
- Consulting
- Custom software
- Automation
Custom AI solutions
Software we run in our own hotels. Now in yours.
No generic tools: we start from your problems and build the fix. A few real examples.
Operations
Your hotel in one app
Rooms to clean, repairs, breakfast counts, staff shifts and hours, cleaning time per room. All in one place.
Parking
Parking planner
A live map shaped like your actual car park: drag cars around, see which room they belong to and when they leave. Zero chaos.
AI concierge
AI concierge for Rimini
Local info plus upsell and cross-sell suggestions: taxis, beach, theme parks. Bookings go through reception, so the hotel keeps more margin.
Privacy & CRM
iPad privacy check-in
Guests sign on an iPad when they arrive. With consent, their data feeds your marketing database and a monthly newsletter.
Finance
Cost & revenue analytics
Charts and insights on revenue and costs: see how you're doing and where to improve.
Got a different problem?
Tell us what's costing you time or money. We'll turn it into software.
Results
Real numbers. Real hotels.
Not theory: this is what we did in our own hotels in Rimini.
Hotel Aldebaran · Rimini
Revenue almost doubled in 2 years
~2xrevenue
2 yearsof work
Strategy, marketing, branding and pricing rebuilt from scratch. The result: a hotel that sells more, at a better rate.
StrategyBrandingMarketingPricing
Hotel Dolce Vita · Rimini
Reopened after 3 years. Full from day 2.
Day 2sold out, all season
+150%vs. competitors on Booking.com
Reopened after 3 years closed and full from the second day for the whole season. With OTA optimisation, Booking.com data shows results 150% above competitors.
LaunchOTA optimisationPricingBranding
How we work
Simple. Measurable.
Three steps, no fluff.
Free audit
We review your advertising, website, branding, strategy, pricing and costs.
Action plan
We tell you what to do first, what pays off most and what it costs.
Execution
We build, launch and measure. If a number doesn't move, we change course.
SP
Who's behind it
Built by hoteliers, for hoteliers.
I'm Stefano Pirini. I run hotels in Rimini, and I built every tool you see here to fix my own problems: missed calls, gut-feeling pricing, OTA dependency, housekeeping chaos. Now I bring the same method to your hotel.
FAQ
FAQ
What is GEO (Generative Engine Optimization)?
It's optimisation for AI answer engines like ChatGPT, Gemini, Perplexity and Google's AI Overviews. We structure your website and content so AI understands who you are and recommends your hotel when a traveller asks where to stay.
How much does a hotel website cost?
It depends on languages, pages and integrations (booking engine, CRM, newsletter). After the free audit you get a clear quote, no surprises.
Do you only work with hotels?
Yes. We only work with independent hotels, family-run properties and small groups: it's the industry we know from the inside.
Where do you work?
We're based in Rimini, Italy, and work with hotels across Italy and Spain, remotely too.
What does the free audit include?
A review of your advertising, website, branding, strategy, pricing and costs, with a prioritised report and recommended next steps. Free, no commitment.
Do your AI solutions integrate with my tools?
We build them around your processes and, where possible, connect them to the tools you already use.
Free audit
Find out what your hotel is leaving on the table. Free.
We review your marketing and hand you the priorities: what to fix, what pays off most, what to stop paying for.
- AdvertisingGoogle & Meta Ads: where you spend and what comes back.
- WebsiteSpeed, conversion, direct bookings.
- BrandingHow guests see you and what your rate is worth.
- SEO & GEOHow Google and AI find you.
- Pricing & OTAsRates, Booking.com positioning, competitors.
- CostsWhere you're losing margin and what can be automated.